Digital Science
Unraveling_the_Engagement_and_Impact_of_Academic_Research.pdf (3.53 MB)

Unraveling the Engagement and Impact of Academic Research

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Our report finds new evidence that highlights differences in the primary audiences engaging with malaria and Alzheimer’s disease research, respectively.

The study, which was conducted by the consultancy team at Digital Science, concluded that policy makers make up the primary community engaging with Malaria research, whilst practitioners and mainstream news outlets were most prominent for Alzheimer’s disease.